The Wilson Clinic
Rebrand, Website Design and Build
With the rise in popularity of cosmetic surgery procedures such as Botox, The Wilson Clinic came to us with a brief to update their website and branding to help them appeal to this new audience.
The goal though was to also maintain integrity with their existing customer base and promote the technical precision with which the more health-related prcedures were carried out.
After an initial discovery phase, it was decided that rather than create a new logo, we would update and refresh the existing one, introducing a wider colour palette to enable our audience to easily identify which of the Wilson Clinic services were for them.
By using new, freely available fonts, we opened up the possibility of ongoing content creation using generic design software such as Canva. These new fonts inject a sense of trust and quality into the brand representing the surgical precision with which some procedures are carried out and enable the client to maintain brand consistency with ease when producing future work.
In under 2 months, we were able to deliver full brand guidelines, a fully working website (owned and managed by the client) and a strategy for increasing traffic.
